I imagine that most readers are academics or come at MagMods with an academic mindset. We’re not the only ones with something at stake in the field, however. The American Magazine Conference has begun in Chicago–with a keynote by Oprah! It runs October 3-5, 2010. It’s an industry conference hosted by the Magazine Publishers of America (that’s why you missed the cfp!), whose website is worth looking at for the data alone. The theme this year is “Innovation 2010.” It looks to be a lot about digital media and technology (Facebook, Hulu, the iPad, etc.), which is not at all surprising, given that this seems like a moment in which magazines might be under even greater threat than the book. Or have the reports of the death of both books and magazines been greatly exaggerated?
The MPA certainly thinks so, as they’ve started a whole ad campaign called “The Power of Print,” clearly designed to tout the magazine’s vitality in the age of the internet. Here’s the ad I find most fascinating:
The part I love is paragraph 3, where they declare that magazines are “neither obsessed with immediacy not trapped by the daily news cycle” and, as a result, “promote deeper connections” and “create relationships.” So, the medium once derided as dangerously addictive in its attendance to the ephemeral now becomes the source of stability and depth, in contrast to the internet. So, if the web is the new magazine, and magazines are the new books, then what are books?