Subcompact Publishing and The Magazine

The “Magazine” in this post’s title refers not to the medium, but to The Magazine, which is a publication for “people who love technology,” according to its website.  It’s published for smart phones and tablets and cannot be read online, and it appears every 2 weeks with four long-ish articles.  It has nothing to do with modernism, but it’s an interesting exploration of the new publication possibilities afforded but little exploited by digital media.  It’s particularly interesting that its title invokes an old media format–the magazine–at the same time that its publisher, Marco Arment (creator of Instapaper), argues that print and digital magazines are carrying unnecessary baggage, like ads and design flourishes.  There’s a nice discussion of The Magazine and other forms of subcompact publishing here.

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