In the world of digitized magazines, ads are a good thing. Scholes and Wulfman make a persuasive argument in Modernism in the Magazines that advertisements represent an important part of our heritage. That’s why it’s such good news to hear from Barbara Pezzini, Project Manager at the Burlington Magazine Online Index, that they’ve just received a grant to catalog their ads. The announcement is below.
The Monument Trust has just granted The Burlington Magazine their generous financial support to catalogue digitally all past and present advertisements 1903-2013, which will be freely available through the Burlington Index Website.
As you know, the advertisements placed by art dealers in The Burlington Magazine since 1903 (a data bank of circa 90,000 images) are an unexplored source for the study of the art market and its contribution to art history. They supplement directories to reveal the locations of galleries and are an essential tool for mapping the expansion of the commercial art world during the twentieth century. They also include photographs, providing visual evidence of stock held by dealers. Finally, and most importantly, these images provide important evidence of untraced works of art and their whereabouts at a given moment: the digitisation of these resources will greatly aid provenance research.
The cataloguing of the dealers’ advertisements and their images is a significant scholarly project that will contribute much to our knowledge of the twentieth-century art market and will make accessible much information which currently is unavailable.